Did you know that when choosing a benefits plan, each generation has unique needs and priorities? When your team is diverse in age, personalization in benefits offered1 and education on those benefits matters.
Generation Z
Mental health benefits
Programs that support diversity, equity and inclusion
Millennials
Student loan repayment
Parental leave
Career advancement opportunities
Generation X
Retirement planning
Caretaker benefits
More vacation
The employer
Industry:
Manufacturing & Logistics
Employees:
2,200
Total HSA balances:
$1.25M
The opportunity
This company supports a diverse age range of employees, from recent college graduates and millennials with growing families to employees preparing for retirement. For the 2023 open enrollment period, the employer wanted to ensure their employees could make educated choices about their benefit options that fit their specific needs.
Age of employees
Initiatives that drove outcomes
HSA Bank suggested more personalized education during open enrollment to help employees better understand how an HSA can help them reach their unique goals.
- The employer followed HSA Bank’s recommendation to implement a decision support tool for their employees.
- HSA Bank presented a webinar explaining HSA benefits as they relate to each age group’s identified priorities and lifestages.
The outcome: Higher HSA enrollment and increased employee contributions
Education efforts coupled with decision support empowered employees to approach open enrollment with confidence to choose the right benefits plan for their lifestyle, needs and priorities.
By relating the benefits of an HSA to the unique priorities of different age groups, employees from all lifestages were able to gain a better understanding of the specific ways an HSA could benefit them — resulting in increased participation.2
increase in employees who chose an HSA
increase in healthcare savings (account balances)
Featured Insights
Health & Wealth Index
The HSA Bank Health and Wealth IndexSM provides analytics and data so we can better understand the behaviors, habits and education level of healthcare consumers.
Read report
Open enrollment trends and must-have resources
Get insights and resources to help employees feel confident—not confused.
Read more
Boosting engagement and financial security at a mid-size government employer
Find out how one employer reached their benefit goals.
Read more
Building a benefits plan with value for both employees and the employer
Addressing specific education needs can help both employers and employees maximize their benefit solutions.
Read more1 “What Employee Benefits Each Generation Wants.” Nov. 2021. ObsidianHR.
2 Results based on program data between Jan. 1, 2022 and May 5, 2023.
Ready to learn more?
Complete the form for more information on how to empower your employees of all ages to maximize their HSAs.